THE CONTEXT :

The Street approached my team to design a ~2 minute marketing video, that talks about the features of their product and drives conversion online.

 

MY ROLE:

My role was to script, storyboard and visualize the entire marketing clip by collaborating with a very talented Graphic Designer to create the final output. 

 

THE PROCESS :

The Marketing video needed to be be quick, snappy and smart so that the content would stay in the head of the viewer a long time post viewing the video. We worked on tightening the script so that what could not be said in words could be showed as visuals on the screen. The script and storyboard was then used to develop the final piece of animation that has been displayed below.

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