THE CONTEXT :

Entrupy was brought to life by a team with 8 Degrees (including 2 Ph.Ds), decades of work experience, 4 patents and thousands of hours of research and testing. Their goal is to fight counterfeiting by protecting consumers and businesses from transacting in fakes. They were named as the 'Startup to watch...' by Forbes Magazine in 2013 and they have built complex material detection techniques into Entrupy, detecting most materials ranging from canvas, leather, fabric, wood, paper, metal among and many others.

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THE BRIEF:

I was approached by Entrupy to help them create a mockup for the look and feel of their website and also help out with creating graphics for their launch campaign . This website aimed at not only introducing their product to clients and customers but also to get them interested and involved enough to sign up. 

 

THE PROCESS:

This involved talking to the team to understand the kind of demographic they were catering to. Due to constraints in time and budget, we limited our research to understanding how current high-end lifestyle products were being launched and took a some inspiration from various other websites that were developed to market other products.

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THE OUTPUT

A generic website mockup was developed, however due to development budget constraints, the project was put on hold. 

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